Medium is the massage

So when I sat down in the library to read this I didnt get at all what I expected. I have to admit at times I was even confused by what I was reading, but overall I found this book really interesting and definitely worth the read. What I did find interesting was the fact that most of the book is talking about how writing a book is pretty much an inferior way of communicating, like the tv or radio the book is a one-way communication as opposed to a conversation.

After reading this book I did a little research on McLuhan just to see where his insight was coming from... and this guy is everywhere! Its funny tho, after reading this and feeling like the guy hates book it turns out he is a professor of literature, he says "he teaches books from morning to night"

I found this interesting interview with McLuhan from the 70's



The other readings from this week were also interesting, the fact that these 2 articles were written at 2 different times gives them completely different meaning. In the earlier article what is being said seems very relevant because who really cared about design back then, it wasn't until sometime in the 90's people really started focusing on the design of your every day items. Again while trying to figure out when people really started caring about the design of every day items I stumbled upon this book called "The Design of Every Day Things" by Donald A. Norman and I started reading the first few pages that Amazon lets you see for free. Here is a bit of the intro... "Poor design predominates. The result is a wold filled with frustration, with objects that cannot be understood, with devices that lead to error. This book is an attempt to change that." Kinda leads me to believe they still hadn't figured out design by 1988, the date this book was published.